With the opening ceremonies of the Olympics always comes the onslaught of official branded merchandise and services. In this day and age of mobile devices and on-the-go info, it should be expected that there be some sort of mobile offering as well.

NBC, who has exclusive coverage of the games here in the US, has done exactly that with the help of mobile content provider SinglePoint.

“Olympics enthusiasts can opt-in to receive daily news alerts or real-time information, including breaking news, athlete alerts, medal results, or event reminders. In addition, users can select to receive multimedia alerts, including video highlights and a photo of the day by sports category. Fans can sign up for alerts by visiting NBCOlympics.com ( www.nbcolympics.com/mobile/alerts) or the NBC Olympics Mobile site (m.nbcolympics.com). Subscribers of all domestic U.S. wireless carriers, including AT&T, Verizon, Sprint, and T-Mobile, can participate.”

Sounds like a solid offering for fans of the games!
For more info, follow the official MarketWatch press release link:
SinglePoint Powers Mobile Alerts for NBC’s Coverage of the Beijing Olympic Games