Is It Age or Ethnicity That is Important?
Monday, May 14th, 2007
Why is it that Hispanics in the
“M:Metrics, the mobile market authority, reports that with 70.9 percent of English-speaking Hispanics consuming mobile content in the United States, they are among the most active, engaged mobile content consumers. The measurement firm finds that the percentage of English-speaking Hispanics who consume media and information far surpasses the market average of 47.9 percent.
Youthfulness is a key characteristic of this demographic. Overall the Hispanic cell phone users skew much younger than the average user, particularly among the coveted 18-34 age group which comprises more than 51.5 percent of the total Hispanic mobile population. In comparison, the 18-34 age group only accounts for 31 percent of the entire U.S. mobile population. â€










