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4Info Short URL SMS Ad Fail

Wednesday, December 2nd, 2009

So I have been using Txtmarks in cahoots with CaringBridge in order to keep friends and family alert about my fathers condition and recent trip to the hospital. Of course, if Caringbridge were smart enough to build a mobile application and or incorporate an SMS alert system I probably would not have had this come up.

To pay for the service Txtmarks puts an advertisement (provided by 4info) with a randomly generated short URL link at the bottom of each text. Unfortunately, during a text alert to family and friends about an upcoming surgery some people received variations of this (read the url on the bottom)

IMG_0094.PNG

I dont think Best Buy meant to imply that as a”gift idea.”

Some of the less tech savvy family and friends that subscribe to the “Stuart Alerts” (you know the ones who I had to manually sign up for the service with their phones) were a little bit “bewildered” as they thought I typed that in.

Now I am not blaming anybody or anything but I would have thought that 4info would have removed such possible strings from their generator. But really, its just a funny little but somewhat shocking accident. I dont mean to make that much of a big deal out of it.

See, I love Caringbridge, but when I am running around the hospital I don’t have time to open up my laptop and write a post. Sometimes a quick “Surgery was a sucess” is all that people need. So, Caringbridge… give me a call and I will relive my mobile evangelist consulting days and tell you why you should team up with a company like Whoop and or Singlepoint and or Flyscreen (or, shoot, even Textmarks).

And I will do it for free… well it seems like I just did… but since you guys are Non-for-profit I am sure these guys will cut you a good deal as well… just tell them that I sent you.

That way I can keep everything centralized and use Textmarks for my more savvy events.

Of course, if I just payed for the Textmarks service like a good boy it probably would not have happened either.

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