Well, its been a while but MOpocket is back in the Carnival of the Mobilists. Is this a sign of things to come for MOpocket? While you are pondering that check out this weeks Carnival at the really cool blog Mobile Strategy. Its the best way to read some of last weeks best blog articles on mobile.
Hi folks! Justin Oberman here. Long time no speak!
Just wanted to let you all know I will be at the table talking about our experiences at Cellogic/Flyscreen as the Founders Roundtable presents the November roundtable on the Mobile Economy Next Tuesday (11/24) 8:30am, Landmark Ventures, 11 East 26th St., NYC
The Founders Roundtable is an exclusive networking event which was created to help founders of hi-tech company’s network with VC’s, angel investors, and industry executives in the hopes that they can learn, grow and ultimately have their startups succeed.
The November roundtable is focusing on mobile and is bring together founders, industry executives, and investors to have an open and frank discussion on the mobile industry.
Some of the topics that will be discussed will be on mobile advertising, marketing, gaming, revenue, and much much more. For an inside look at the mobile industry in which you will be privy to an open and frank discussion this is a must ATTEND event.
The Mobile Roundtable participants include:
Pablo Arenas, Founder & CEO Rhino Mobile
David Gwozdz, CEO, Mojiva Inc.
Murat Aktihanoglu, Founder & CEO, Centrl
Andrew Weinreich, CEO,MeetMoi
Alex Harrington, President, MeetMoi
Josh Rochlin, CEO, Xtify, Inc.
Eric Litman, Chairman & CEO, Medialets
Dan Olschwang, President & CEO, Jumptap
Miles Spencer, Vauxles Ventures
Sean Rosenberg, VP Mobile Marketing, Sony Music
Sonia Barlow, Manager Emerging Media, BravoTV
John Paris, Director Mobile Products, Time Inc.
Steve Brotman, VC, Greenhill SAVP
Justin Oberman, SVP Product and Marketing Strategy, Cellogic Mobile (the makers of Flyscreen)
Here are some interesting things from DigitalLook, but not exactly interesting enough to be their own article (no offense to the vendors, who were all awesome)
Note that I do have photos, but I seems to be mangling the photo functions of the blog, so I will be holding off on adding them. (more…)
Forgive the late-in-the game post, but last Wednesday was the EcoFocus show in NY, and MoPocket was there. It was an interesting show, with different companies showing off various “green” products. There were a lot of interesting vendors there, from the low-tech (apparently, Marcal Toilet paper has been using recycled paper since 1950, and changing their branding has jumped sales) to the really, really high tech (IceBank, a cooling system that makes ice at night, when it’s cool, and uses it to cool your commercial building by day). What there wasn’t was a lot of cool “green” mobile news. Still, let’s try:
MOpocket Authors Mordy and Justin are heading out to the Pepcom Holiday Spectacular event tonight to see what new technologies we are suppose to see. We will be trying out something new here… live streaming from my phone which can watched here or in the embed bellow.
I know I know, how good of a VP of Marketing can I be if I do not even write about the launch of my own product on my own blog. But the good news is that we have had such a great reaction that I have been swamped with work!
So here it is (check out the video bellow). The cat is out of the bag. The project startup that I joined and have been working on and off for the past year or so has finally come to fruition. I would like to belatedly announce to you all the launch of Flyscreen, Cellogic’s premier product.
We launched Flyscreen at the TechCrunch50 where we were selected to be in the demo pit. I cannot even begin to tell you how amazing the TC50 event was, not just for us but for all the companies. Even if you did not get selected as one of TechCrunch’s top 50 companies the attention we got just being in the demo pit was astounding. I have never been to a conference like this. The fact that no one pays to present really shows in who presented. Whether on stage or on a table TechCrunch50 had nothing but quality companies showing very very very innovative stuff.
So, about what we are doing. First lets end the confusion. The company is called Cellogic, the product is called Flyscreen.
Cellogic is a US and Israeli based startup founded by entrepreneurs (and my buddies) Itamar Weisbrod and Avi Elias, and backed by Israeli angel investor Yossi Vardi.
Flyscreen is a dynamic mobile platform that provides always on access and streaming content to the mobile phone’s sleep screen. Essentially, we let user put and use their favorite web services on their phones sleep screen to act as a kind of dynamic screen saver.
What does that mean? Oddly enough it appears to be hard to explain but once people see it in action they get it right away. The reaction is usually, “thats so obviously brilliant I cannot believe no one else is doing that.” Even Jason Calacanis who stopped by said he loved it and wanted it right away. Unfortunately we did not have his model phone ready.
The concept of the product is quite simple. When you are not using your phone the screen either turns blank or renders a dim image of the date and time. It probably looks something like this:
This screen is called the sleep screen or power save mode screen. Not to be confused with the idle screen, standby mode or home screen which looks like this blue home screen with the 12:52 time on it:
Many companies have tried to figure out what to do with the idle/home screen.
Flyscreen is not one of them. Simply put Flyscreen reinvents what happens on your phone while your not using it, while its sleeping. What was once a blank screen or dimmed image with the time and date is now a dynamic screen that renders constantly updating content that is relevant to you.
This puts the content that you want to see, such as weather, blog feeds, twitter or any RSS literally zero-clicks away. So, if you want to take a glance at your twitter feed all you have to do is pick up your phone and look at it. Wanna see the headline that everyone is talking talking about then just slide over to your TechCrunch widget. Thats it. We make getting your mobile content easy.
And the magic of the technology is that it does all this while remaining in power save mode. That means it does not effect the battery life (well, very minimally). How do I know? Well, for one thing, I helped build and test the product. For another thing it lasted three days of demo pit duty without a charge.
Users simply sign up at myflyscreen.com, choose which widgets and content they want, save, and then they next time Flyscreen updates on their phone they will be able to see what they want to see at an eyeball away.
Its also good for brands in that it help them leverage their mobile marketing experience on a valuable and untouched space of phone real-estate. Flyscreen is fully compatible with click to call, click to text, click to application and click to mobile web. In other words, with Flyscreen being the first thing people see on their screen, it can help drive a brands many other mobile marketing plays.
All in all its a pretty simple product made for a simple purpose, to make getting the stuff you want on your phone simpler. That’s a lot of simples!
Flyscreen is currently launched on Symbian so if you have an updated Symbian phone you can go to http://www.myflyscreen.com to get on the alpha invite list. If you use the code MOpocket we will speed your invite along.
If you do not have a Symbian phone do not worry! Other versions will be out shortly! Make sure you sign up for when Flyscreen will be ready on Blackberry, WIndows Mobile, Android and iPhone.
This coming Monday September 22nd. Mobile Monday New York is having a unique event. Titled Broadband Everywhere – The Mobile Opportunity the events hope to spark a serious discussion around the issue of 3G, 4G, Wifi and Wimax.
The panelist so far are stellar and it hopes to be a discussion on the impacts of mobile broadband on carriers, content providers, laptop manufacturers and infrastructure vendors. So If you are any of those you need to attend.
This weeks 141ist Carnival of the Mobilists is hosted by Chetan Sharma at Always On Real-Time Access, the Carnival showcases blog post gems from our industry’s busy week of events, including CTIA, TC50, DEMO, Mobile Web Strategies, and many others.
While the MOpocket article was not picked it is true, their are gems in this one.
For the past two years I have paneled a mobile technology panel around the issue of mobile technology and politics at the SXSW Festival in Austin texas.
Every year SXSW allows you to submit you panel which is then voted on by readers like you.
This year I have a panel on a different theme. Quite frankly I want to have a real discussion about Mobile Marketing and about whether its a purely organic structure or something that can be organized and created in a board room.
Since the iPhone it appears that America has begun to awaken to the power that is mobile technology. Since then there has been a lot of hype surrounding corporations, politics and marketing in terms of how to harness the mobile medium. This panel promises to avoid any hype talk and get nitty gritty with what the mobile medium is good for and what it is not good for with stellar examples from multiple industries. We will examine technical as well as anthropological and sociological issues.
Well, its been a while but MOpocket is back in the Carnival of the Mobilists. Is this a sign of things to come for MOpocket? While you are pondering that check out this weeks Carnival at the really cool blog Mobile Strategy. Its the best way to read some of last weeks best blog articles on mobile.
