RIM’s first flip-phone… the Blackberry 8220 “KickStart”
Wednesday, July 30th, 2008
RIM is known as the choice in devices for the suit-wearing demographic.
Sure, other devices offer the same features (if not more), but there’s something about specifically having that large brick-shaped Blackberry on your belt that screams “I’m a professional!”.
But the problem is that a Blackberry still looks like a Blackberry.
That is to say, people love the classic BB design (which hasn’t changed much), but some consider Blackberrys, dare I say it, BORING when it comes to form factor.
That’s why RIM decided its time to think outside the box for a change- but where to go from here?
With the multimedia-oriented folks already jumping ship for the button-less iPhone, the high-end geeks already drooling over flip out keyboards on Windows Mobile and Symbian handsets, and the younger messaging crowd going for the celebrity endorsed SideKick and similar devices, where was RIM to go to find a relatively un-tapped new design for their signature messaging devices?
The answer was to go backwards, so to speak. The flip-phone is one of the most classic designs in cellular voice technology, and still remains one of the most popular design choices in mid-range phones.
The concept is simple - flip phones are popular because they are convenient. A small device when not being used opens up to a larger device for keys and screen size. Therefore, RIM decided to cram their latest Blackberry device into a flip phone shell with their 8220 “KickStart” handset.
Crackberry.com has an exclusive first look video that can be found here.
Now, I would just like to point out that there have been smartphones crammed into flip-phone bodies before (Such as the Windows Mobile powered HTC Star Trek or Motorola MPX200, or the Palm OS powered Samsung i500 , etc), however the design never caught on and was considered somewhat of a failure.
I prefer not to call the Blackberry a Smartphone, however what makes RIM think that this design will succeed when real platform OSs failed before it?
After watching the crackberry.com video, I think the answer is that RIM actually thought this one out more. The OS actually takes all the things that make the Blackberry great and integrates it into the flip design (such as scrolling through messages to read on the outer screen, etc).
With all the Blackberry fans out there, this one could actually take off and hopefully seed a whole new generation of flip-styled smarter devices. That, in my opinion, would be fantastic!











