Trying to Topple Apple’s Seven “Tentpolls”
Thursday, April 8th, 2010I’m not at Apple’s press event for iPhone OS 4. I wish I were. I’m an equal part pleased and disturbed by the seven “tentpolls” (note that I am reading other site’s liveblogs.
1 – Multitasking. At last. The “tapping home for the multitask dock” sound a heck of a lot like the switcher in WebOS, but really, how many ways are there to do task switching that works? Still, I’d be surprised to see the Palm faithful reaction (you know, the other two guys out there).
The other bits of their multi-tasking, push, ability to control, etc, are just like what every other smartphone OS has had, including Windows Mobile which had it from the start (and is now removing it, because they Hate Freedom).
Note that Multitasking won’t work on the models prior to the 3GS, which makes perfect sense. Those of you who’ve been waiting for a friend’s hand-me-down iPhone 2g, now’s probably the time. Those of you who just got an iPad can enjoy your wait till Fall (ah, the curse of the early adopter).
And for the record, I can’t wait to see how the inevitable multi-tasking of network apps slams AT&T’s already strained network.
2 – Folder. This is a mix of Spaces & Stacks for the desktop, ported down to the iPhone OS, and it’s honestly brilliant. The “hold to move your apps” thing is now on just about ever phone too, but melding to make folders? Almost perfect. Intuitive and slick.
3 – Unified Inbox . This is absolutely my favorite, more than multi-tasking. This is the feature that sold the Pre for me, and is having me go back. Add to that the multiple Exchange servers, attachments, and this is insanely useful… especially on a device like the iPad.
4 – iBooks. A great feature, but a “tentpoll”? Really?
5 – Enterprise stuff. The stuff average users don’t realize they need, sounds totally unsexy, and is Serious Business. That is, assuming your smartphone is for work and not just a toy, and you work in a corporate environment that doesn’t insist on Blackberries.
6 – Game Center . Like the Xbox live app for Windows Phone 7, but not. WP7’s app is a way to access/update stats for your console device on your handheld. Gamecenter is more like actually having Xbox live on your mobile device. Imagine if a Nintendo DS or PSP had this. Insane amounts of potential for gamers.
7 – iAds. And now comes the part where I want to wash my brain out with bleach. This is arguably a better way to serve advertised content on the iPhone (which I get is a necessary evil), but the demo they did of the Toy Story 3 App is less an “ad” and more a “cool mini app that you can download paid content in”. That’s insanely cool, but it’s more than just an “ad”.
It’s a good example of a Solution in Need of a Problem, from an end-user’s perspective. Just enable the ability to buy things within apps, call them apps, and lose the stupid naming scheme. As a friend of mine said “I can’t wait for the Viagra iAds.”
As all but the people waiting for their Magical iUnicorns suspected, no Flash, Java, or Verizon (for that, you can get a Pre Plus or an Android phone).
Frankly, iAds as a concept sullies all the other good stuff for me, and it’s not that sullied – I just think it’s nothing widely different from a traditional App. But what do I know?
I’m going to do my best to get some Hands On time with this as it gets closer to launch date, but as always, I am at the mercies of a limited budget.







