For the past two years I have paneled a mobile technology panel around the issue of mobile technology and politics at the SXSW Festival in Austin texas.
Every year SXSW allows you to submit you panel which is then voted on by readers like you.
This year I have a panel on a different theme. Quite frankly I want to have a real discussion about Mobile Marketing and about whether its a purely organic structure or something that can be organized and created in a board room.
My panel is called Beyond the Mobile Hype: A Real Look At The Implementation of Mobile Technology and it is in the marketing/advertising panel not the mobile panel which is kind of cool.
Since the iPhone it appears that America has begun to awaken to the power that is mobile technology. Since then there has been a lot of hype surrounding corporations, politics and marketing in terms of how to harness the mobile medium. This panel promises to avoid any hype talk and get nitty gritty with what the mobile medium is good for and what it is not good for with stellar examples from multiple industries. We will examine technical as well as anthropological and sociological issues.
Anyways, head on over to the SXSW Panel Picker and vote for mine as well as other panels. You have to create an account to do so.
It works differently this year in that panels are rated by stars so 5 stars would be nice!
Voting will end at 11:59 pm on Friday, August 29.
Also, if you are interested being on the panel let me know
Extra Note: A lot of the SXSW logo’s have been sporting a hand holding a calle phone. Is this the year of a mobile SXSW?
Technorati Tags: mobile marketing, sxsw







