This past Monday while I was enjoying Niagara falls the company that brought you viral referral distribution for mobile applications and games, Cascada Mobile, launched a new service called Breeze which, according to the report, will allow anyone to create “globally distributed mobile applications in as little as fifteen minutes.”

Taking a crack at it myself it became apparent rather quickly that anyone with basic html and javascript can use Breeze rather easily and easily port their ideas to over 130 mobile devices. The application, which you download to your desktop, allows you to build and then test out your application using its handset simulation program. You can than upload your application to their site and use their proprietary sharing technology to let the word know about your app via a plethora of new media ways. As Alan Lysne, Cascada Mobile’s CEO put it, “we are leveling the playing field.”

When they say that anyone can do it they really mean it since the service will be ad supported and free to the user. “We are really just trying to help people who have ideas get into the [mobile] space” Alan told me last week. “We will cover the cost with small ads in each application relevant to phone type and geography.” If a persons application begins to really fly of the shelf, Alan assured me, then Cascada will talk about monetizing it, turning off ads and working off of a per install basis. “Right now we just hope people will use it to attract people to their product or website.”

At the Cascada home base engineers have already hacked away twitter applications, Flickr API’s and Facebook stuff. Its built by developers to make it as easy as possible.

The combination of do it yourself mobile applications combined with an in house easy to use viral distribution plugin based on a ad revenue model is a really great and organic idea.

In a world with more than 2 billion mobile phones already in use around the world, and tight control over operating systems and networks this is no easy task. But Cascada is a step in the mobile user generated revolution that, just as with the PC, is and was an inevitability.

[check out the press release here]

Technorati Tags: cascada, breeze, games, sms

This entry was posted on Thursday, July 3rd, 2008 at 12:22 pm and is filed under Mobile Applications, Mobile Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.