With little fanfare the Barak Obama campaign has followed the Edwards and Hillary campaign in launching a multi-facited mobile campaign. Obama supporters were emailed about the announcement with an emphasis on taking Obama’s “movement for change” “offline.” And by “offline” they meant your cell phone. Supporters can join by either texting the word “GO” to the short code 62262 (OBAMA) or signing on via the mobile registration API on the website.

The campaign is the first to utilize its own Shortcode (OBAMA/62262). The Edwards and Hillary campaign both utilize a shared shortcode that is used for other non-profit or commercial campaigns, though apparently the Clinton campaign is rumored to be working on getting its own.

While it’s too early to comment on the quality of the campaign, the Obama people are showing a little ingenuity here in a number of ways.

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Technorati Tags: 08 election, barak, clinton, edwards, mobile, obama, sms, wallpaper, text messaging

Tonight, the Edwards campaign plans to send text messages to more than 13,000 supporters in a high-tech fundraising pitch that comes as all the candidates are aggressively tapping donors before the June 30 campaign FEC deadline.

Those who reply to the text message will get a cell phone call with a pre-recorded message from Mr. Edwards:

“I’m calling to remind you that with just over a week before the end of the quarter the time to act is now. I’m not asking you to help us out-raise everyone else. I’m only asking you for what we need to get our message of real change out to voters in Iowa, New Hampshire, and other key states nationwide.”

Supporters who want to make a donation will have the option of dialing into a special phone bank the campaign has set up from 7 to 10 tonight. And if by chance you miss that window, you’ll get another plea via texting.

Source: The New York Times