The infamous guys at the Late Night Players have done it again, combining the wonderful world of mobile technology with their zany comedy stylings, but this time, in conjunction with Mozes.com, I think they invented one of the most cleverest text messaging ideas to date, the idea of texting your own adventure. And they have launched the concept with an amazingly funny Spiderman video which can be seen bellow and here. It is, in my book, the first interactive video of its kind.

From a marketing perspective its a whole convergence of new media tools brining together web 2.0, mobile 2.0 and an extremely viral like humor and sensitivity. The people behind the marketing team for the new Spiderman movie can only wish they had the balls to think of this.

Watch it, make sure you check out all the endings and use the technology! (I like the “wins” ending the end of the “evil” ending).

Technorati Tags: mozes, text your own adventure, sms, text messaging, textually, late night players

This entry was posted on Thursday, April 26th, 2007 at 1:32 pm and is filed under SMS/TXT/MMS, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.