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FINALLY, MOBILE METASERACH FOR MOBILE CONTENT

upsnap.jpgWhen you have a specific ringtone in mind, it is not always the easiest of tasks to find it, especially when it’s a more obscure song. If you don’t know this already you simply must realize that I am a huge Weezer fan. My favourite song is Only in Dream, amazing, but not as commonly found as Buddy Holly or Beverly Hills. My ringtone quest is long. Of course I have to search a few providers before I finally find what I am looking for. Well my friends, this task just got a whole lot easier. I, with great honor, would like to introduce you to one of the first metasearch engines for mobile related content, brought to youthrough the partnership of UpSNAP and MuseGlobal.

“Mobile metasearch technology from MuseGlobal searches multiple mobile sites simultaneously. For example, if you are looking for a particular ringtone, rather than going to ten different mobile sites one-at-a-time, which will take you 30 minutes or more, you now go to UpSNAP.com and put in one search only. UpSNAP will then search all ten ringtone sites at once and deliver sorted, de-duplicated and uniform results instantly.”

Tony Philipp, UpSNAP CEO, was looking for a better way to organize and deliver content to customers of its free and subscription mobile services. “There are unique challenges in providing a usable and functional mobile search experience, and with the huge influx of personal entertainment choices it became apparent that a mobile metasearch solution was needed,” states Philipp. “In essence, UpSNAP will function as a one-stop shop for mobile users who want instant access to wireless features such as mobile radio, ringtones and games.”

The metasearch works both through a web interface on any page of UpSNAP.com, or via SMS (shortcode = 27627) . More information on using the service can be found here and here.