At CTIA, Yahoo announced its launch of a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.

“Yahoo! has become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers and our competitive expertise in digital advertising,” said Steve Boom, senior vice president of mobile and broadband, Yahoo!. “Now, we are enabling publishers to grow their own mobile businesses by taking advantage of our unique experience, technology and services.”

Launch partners in the Yahoo! Mobile Ad Network include MobiTV, the global leader in mobile and broadband television and music services, Opera, the leading provider of Web browsers for mobile devices, and go2, the leading location-enabled mobile content network in the U.S. The first advertisements will go live in the second quarter of 2007. Yahoo! plans to expand the number of partners in the Yahoo! Mobile Ad Network over the coming months.

Given Yahoo’s track record on mobile I cannot hide my excitement on this announcement. I think Yahoo will set the pace on mobile advertising.

This entry was posted on Tuesday, April 3rd, 2007 at 2:26 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.