I have been following Mozes for a year now. Ever since getting my first demonstration of the product by one of Mozes’ originators Aaron Clark last Match 2006 my face has yet to have calm down from its look of amazement. It was IMMEDIATELY apparent that the company was onto something and that they where on the track of doing that something right. For those of you that do not know Mozes, a Palo Alto company, a startup out of Palo Alto, allows anyone to create and manage interactive, text message-based mobile campaigns and promotions with an easy mobile sms to web interface. Think of it as interactive ubiquitous bookmarking. You text message the keyword of your favorite band, product, whatever and send it to the shortcode 66937. Then, when you go to Mozes.com and sign into your Mozes account any information pertaining to the Mozes keyword that you texted will be right there waiting. Who determines that information? Thats the other great part, the bands themselves do. You can to if you like. Try it yourself… text “mopocket” to 66937 or text “joberman” to 66937. Sign on. Check out the information and then create your own keyword information.

So, it was really cool yesterday to hear that its taking off when Mozes a strategic relationship with Universal Motown Records Group (UMRG). Using Mozes, over 60 artists will communicate with their fans instantaneously via the mobile phone, including some of today’s biggest artists like Akon, Blue October, Hinder, Godsmack and Mya.

“I’m extremely excited to have found a fun and interactive way to communicate in real-time with my fans. I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” expressed Universal Republic recording artist Baby Boy Da Prince, who also preformed last night at the Mozes celebration bash at the Red Coconut Lounge at Universal City Walk.

UMRG will use Mozes to manage and execute a variety of programs and promotions including Hinder’s Door to Dorm tour this spring. Hinder will have a live contest each night of their tour where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder’s fan list on Mozes. Fans that opt-in to Hinder’s list will be able to text with the band on an ongoing basis and receive exclusive mobile updates. Fans can also visit Hinder’s mobile card at Mozes.com and download special offers from the band and communicate with other fans.

“In our search to find the most compelling way for our artists to connect with their fans, Mozes emerged as the clear choice. The fact that Mozes is already working with so many other great artists in the industry means that we can engage a wider audience in our own mobile programs,” said Mel Lewinter, Chairman UMRG.

“We are thrilled to be partnering with Universal Motown Records Group as we open our service to general availability and leave beta,” said Dorrian Porter, CEO of Mozes (which I guess makes him G-D). “Being able to interact with your favorite artist in real-time on the mobile phone is a powerful and personal connection. Our role is to support the most effective way for mobile publishers like Universal artists to reach, grow and connect with their audience.”

In fact, Mozes’ music cliental has become so substantial that I actually used the service the other day when I noticed that my iPod needed updating and I needed to learn about new musicians. It was a great way to explore.

Anyways, news of this announcement also comes which an “official” launch of the service which I guess has been in beta testing for the last year now. For those of you already familiar with the service you will notice an entirely new web interface with new advanced features allowing you to things like text pictures and advanced mob sharing. A mobile web version is also hinted at.

Also apparent is that Mozes is peaking outside the music industry for their product. An obvious idea. I was first introduced to Mozes at a politics and technology conference. But it also appears that they are going after the college market telling student leaders that they can easily create text groups and also, possibly, win 2000 in doing so.

I have believed in Mozes’ mission for some time now and great to see this company grow successfully.

Mozes also help product demonstrations at the Billboard Mobile Entertainment Live! Event

This entry was posted on Tuesday, March 27th, 2007 at 12:45 pm and is filed under SMS/TXT/MMS, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.