The UK arm of Amnesty International has decided to try another route by recently launching a digital wallet service to allow you to donate to them via your mobile phone. Instead of sending a text message to a premium sms number (short code) you’ll be able to use PayPal rival LUUP to donate directly to them. Apparently the lower costs of doing things this way will let them gain an extra 15% on donations.

The first Amnesty International campaign where it will be possible to donate using LUUP will be related to a crisis campaign highlighting atrocities perpetrated against the people of Darfur. Launched today, this campaign will focus on the abuse of women’s rights in Darfur where rapes perpetrated by the state backed militia, the Janjawid, are a daily occurrence. Donations to the campaign will help Amnesty International to lobby the United Nations and the government of Sudan to deliver an effective peace-keeping force in the region as soon as possible.

Of course, the topic of using s Paypal Mobile like services to donate to organizations like Amnesty have come up in many a mobile fundraising discussion.

TO READ MY EXTENSIVE THOUGHTS ON THE SUBJECT VISIT MY BLOG AT PERSONAL DEMOCRACY FORUM

Technorati Tags: amnesty, cingular, fundraising , luup, paypal mobile

This entry was posted on Wednesday, February 28th, 2007 at 3:50 pm and is filed under SMS/TXT/MMS, Political Pocket, Money, Political Pocket. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.