The UK arm of Amnesty International has decided to try another route by recently launching a digital wallet service to allow you to donate to them via your mobile phone. Instead of sending a text message to a premium sms number (short code) you’ll be able to use PayPal rival LUUP to donate directly to them. Apparently the lower costs of doing things this way will let them gain an extra 15% on donations.
The first Amnesty International campaign where it will be possible to donate using LUUP will be related to a crisis campaign highlighting atrocities perpetrated against the people of Darfur. Launched today, this campaign will focus on the abuse of women’s rights in Darfur where rapes perpetrated by the state backed militia, the Janjawid, are a daily occurrence. Donations to the campaign will help Amnesty International to lobby the United Nations and the government of Sudan to deliver an effective peace-keeping force in the region as soon as possible.
How is voter-generated content changing election campaigns?
Why should advocacy groups adapt to the connected age?
What new technology tools and practices are on the horizon?
How are new technologies democratizing the political process?
Which political leaders “get it”?
Hear:
* Thomas Friedman, New York Times
* Arianna Huffington, The Huffington Post
* Jimmy Wales, Wikipedia
* Seth Godin, Author
* Craig Newmark, Craigslist
* Esther Dyson, Edventure.com
* Gina Glantz, SEIU
* Mike Turk, NCTA
* Yochai Benkler, Author
* Josh Marshall, Talking Points Memo
* Matt Stoller, MyDD.com
* Steve Urquhart, Utah House of Representatives
…and many other leading politicians, technologists, bloggers and activists…
See demos of the most innovative new sites and tools…
Everything from the basics of good online communications to the latest in mobile and video…
JOIN AND NETWORK
with peers, politicians, technologists and hacktivists at the 4th Annual Personal Democracy Forum (PDF) Conference.
WHEN
Friday May 18 2007, 8:30am - 6:00pm
WHERE
Pace University, Schimmel Hall, 150 Spruce Street between Nassau and Gold Streets, New York City
WHY
Because you need to know what’s coming next.
REGISTRATION
Early Bird registration is now open. Register today and secure your PDF 2007 ticket for $245, that’s a $50 savings on our regular price.
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Every year, top political practitioners and technologists gather for an intense and stimulating day exploring how technology and the Internet are changing democracy in America. We focus on new tools, processes, uses and trends — not on scoring partisan political points. We value your input and ideas. Join the conversation.
Got a workshop you want to lead or a new tool you want to pitch? Send your proposals to pdf@personaldemocracy.com with the word “conference” in the subject line.
Politics Online is one of the premier events discussing the relationship between technology and politics.
They will be 2 great mobile panels at the event discussing the integration of mobile technology into the political campaign and non-profit machine.
http://polc.ipdi.org/
CTIA WIRELESS is the world’s largest technology event dedicated exclusively to wireless, broadband convergence and mobile computing technologies, covering the entire industry from network infrastructure to microprocessors to applications to content to end-user hardware.
What wireless is to a young man growing up in Beijing, can be dramatically different than what it is to a woman in India or a college student in NYC. With the explosion of new technologies, content, applications and network capabilities wireless is:
* The Quadruple Play
* Mobile Enterprise
* Mobile Entertainment
* Social Networking & Mobile Communities
* Advertising
* Globalization … just to name a few.
Wireless is something different to everyone.
CTIA WIRELESS 2007 is… the world’s largest convergence marketplace with tens of thousands of attendees, over 400,000 square feet of exhibits, 20% international participation from over 100 countries, and represents a $500 billion global industry with 2.3 billion subscribers worldwide.
CTIA WIRELESS 2007 will arm you with the knowledge and competitive intelligence you need to keep up in the industry that changes and evolves at break-neck speed.
Mobile web surfing outpaces PC surfing in many areas of the world and is quickly becoming the dominant platform in many markets. The United States, it is estimated, is between 1 1/2 to 2 years behind Japan, where 40% of the adult population surf the mobile internet. Many studies have shown that Americans are more than ready for the mobile internet, but the experience is too difficult for the average user, websites are poorly designed for interaction and there are security concerns for commercial transactions.
The Mobile Web Americas conference and expo will bring together industry professionals from around the world to discuss how to improve and capitalize on the mobile web. Tackling issues like one web vs. .mobi, age verification/child protection, web design, maximizing mobile retail and commercial opportunities, overcoming security issues, monetizing infotainment services, billing for services, carrier content guidelines, handset technologies and much, much more.
http://www.mobilewebexpo.com/
The Mobile Entertainment and Advertising Summit will uniquely offer C-level and senior management attendees across the mobile advertising and entertainment value chain the opportunity to learn about the latest services and initiatives emerging in the mobile ecosystem today. The event is the 3G Window to the Mobile Entertainment and Advertising World.
The structure of the Mobile Entertainment and Advertising Summit has been developed to reflect the ongoing changes in the mobile advertising and entertainment value chain. The programme is a two-pronged approach, which firstly serves to showcase and highlight some of the initiatives and solutions that the mobile advertising and entertainment industry has developed.
Secondly, examining the ever-continuing quest to create new advertising revenue streams and educating attendees, the lessons learned from consumer based testing and actual mobile advertising and entertainment case studies provide the answers to critical market-driven questions and concerns.
“We believe that mobile marketing is one of the few instances in which the current hype actually underestimates the full potential of the market opportunity,” says Scott Ellison, vice president of Wireless and Mobile Communications at IDC. “The winners will be those players who fully leverage the mobile ecosystem rather than try to simply translate other marketing and advertising business models to mobile.”
Ellison hit the nail on the head with that one. Mobile is unique to mobile. What works well on the Internet will not always work well on the phone. (Case and point: compare selling email addresses and selling mobile phone numbers). And all too often I see mobile marketing companies providing cookie cutter campaigns to all of their clients. These mobile solutions miss needed individuality and take advantage of the mobile device without considering the personal relationship people have with their phones. They also seldom provide users with anything useful or motivational to act favourably on a brand (Example: Ford’s Mobile Campaign is Boring).
IDC also confirms the link between mobile marketing and relevancy based on users’ mobile search patterns and profiles. “If done right, mobile marketing provides an unparalleled window into the lives of mobile users such as their search, discovery and sharing of content,†the report concludes.
Attracting digital creatives as well as visionary technology entrepreneurs, the SXSW Interactive Festival enables you to connect, discover and inspire your link to the cutting edge.
iMedia Connection has reported the launch of a mobile campaign for the new Ford Edge.
The Enpocket platform allows users to sign up for text alerts, download Ford Edge wallpapers and play a Ford Edge video. The campaign will also hit the street with newspapers and billboards promoting the mobile site with a “short code,” which when texted sends the link to the Ford site.
The site can be viewed by entering www.enpocket.ford.com into a mobile browser.
Meh, I am less than impressed. This campaign is a boring cookie cutter answer to adding a mobile marketing campaign. Honestly, I think it’s being set up to fail. I mean, what’s in it for the user? What will drive customers to sign-up for this?
Off the top of my head, here are a few ideas they could add to their mobile marketing campaign that would make it better for the customer: sign-up via your mobile phone to test drive a car, find out where the nearest dealership is, download a free driving game, be able to moblog comments and experiences with the car, send in user generated photos and videos of the car, contest to win a free one, and finally, maybe just a price break or certain sale days for those involved with the mobile campaign would make it worth while for customers to sign up.
The UK arm of Amnesty International has decided to try another route by recently launching a digital wallet service to allow you to donate to them via your mobile phone. Instead of sending a text message to a premium sms number (short code) you’ll be able to use PayPal rival LUUP to donate directly to them. Apparently the lower costs of doing things this way will let them gain an extra 15% on donations.
