Myxer.com (a service of mVisible), known for being a place where you can easily make and share mobile content (especially, but not limited to Ringtones), today announced the launch of MyxerMagic – a free download that lets users send any online image to their mobile phone right from their existing web browser (kind of like the Google Send To Phone extension but goes way beyond text!). From my first looks at the product it appears that MyxerMagic truly eliminates the need for file downloads, format conversions, serial or Bluetooth connections, and other tedious operations that have previously been required to get content to mobile phones.

The browser extension can be downloaded for free at www.myxermagic.com. Essentially, It extends the functionality of Internet Explorer or Firefox to add a “Myxer – Send image to phone!” command into the right mouse-click menu. Users also have the ability to send images to friends’ and family members’ mobile phones (spam potential?).

But of course, for those of you that are anal about your mobile content , MyxerMagic comes with a powerful web-based image editor to re-size, re-shape, or otherwise manipulate images to best fit a phone’s display. Like all of Myxer’s functionality, MyxerMagic works with ANY mobile device (that accepts MMS) and is carrier-independent, meaning it doesn’t matter which provider the user’s phone is with or what plan they are on.

“Myxer is about more than just customizing your mobile phone with ringtones and wallpapers – it’s really about leveraging the respective strengths of the internet and the mobile phone to make digital content easily discoverable and accessible anywhere you are,” said Myk Willis, founder and chief technology officer of mVisible Technologies, Inc., the company behind Myxer. “MyxerMagic completely rewrites the rules of how user-generated content is consumed, because for the first time ever, all digital content is one click away from being mobile content.”

And he is right! In the future Willis envisions expanding the service to be able to pull ANY web content, from video, sound clips video, text, whatever, thus truly turning any web content into mobile content.

The potential for this taking off is huge. The ability to scrape content form any online venue or site or home-page (besides creating possible copy-write issues) has immense possibilities especially in the areas of viral marketing and messaging. Imagine something like a politician saying something stupid. Within an hour its on the web and within another our people are simply ubiquitously right clicking their mouse and sending the sound clip to their mobile phone as a ringtone. Or perhaps a picture of Tom Cruise delivering a baby on the side of an LA freeway makes its way onto the web. Technology like Myxermagic makes it easy to spread it to mobile wall papers throughout the country.

Of course MMS message rates will apply but I think that MMS has finally found an application to bring it to the marketing forefront.

Technorati Tags: sms, ringtones, myxer, myxermagic, google, phone pictures

This entry was posted on Tuesday, January 30th, 2007 at 1:17 pm and is filed under Entertainment, Ringtones/Wallpaper, SMS/TXT/MMS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.