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CTIA - MOBILE MYSPACE ANYONE?
September 13th, 2006 by Justin Oberman

Uie-1

 Images Featured Icon2 Just came from a meeting with the mobile software developer UIEvolution which offers innovative cross-platform technology to ensure that mobile users worldwide can access content from any device and any network. Only a few hours before my meeting with them they announced that they are taking their “write once, run anywhere” mobile moto to the social networking world by teaming up with Myspace to create a Myspace mobile platform. UIEvolution offers innovative cross-platform technology to ensure that mobile users worldwide can access content from any device and any network and UIEvolution’s work is another step towards making the MySpace experience wirelessly accessible to a growing community of members worldwide.

UIEvolution is a trusted partner for major media companies and consumer brands extending their brands to the mobile space. They have made some pretty nifty mobile applications for IMDB (the movie database) and is the main player behind the ESPN Mobile platform… amongst many many others.

Apparently, MySpace approached UIEvolution asking for a “graphical mobile version of MySpace,” says Travis Beaven the Director of Consumer Products Studio at UIE. “The wanted something that extends the user Myspace experience to the phone.” That is all Beaven could really tell me. When pressed on what features we might expect to find on MySpace Mobile, such as mobile to web, all Beaven could say was that they have done “server interaction’s in the manner of you are describing.” In other words, we may see some sort of mobile to web stuff going on as well, which would, in my opinion, be a major feature in any mobile myspace application and usage.

Couple this news with News Corps (Myspaces owner) recent acquisition of ring-tone giant Jamba and you have a pretty hot mobile content selling machine going on.

There is an official press release floating around on business wire somewhere…. cant find it and have to run to an other interview. Just wanted to get the word out.

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One Response to “CTIA - Mobile Myspace Anyone?”

  1. On Social Marketing and Social Change Says:

    Increasing Access to the Wireless Airwaves

    No, social networking sites such as MySpace are not the latest frontier for social marketing and health communications. The FTC has just finished actioning off another chunk of the radio spectrum. Cellphone companies and phone makers have long coveted the

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